How much time do you or your team dedicate to marketing each week?
0-2 hours
3-5 hours
6-10 hours
More than 10 hours
Who handles marketing in your business?
I handle it myself (the owner)
A dedicated marketing employee / team
An external agency or freelancer
No one actively manages it
How confident are you in your current marketing strategy?
Very confident – it’s working well.
Somewhat confident – it could be better.
Not confident – I know I need to improve.
I don’t have a real marketing strategy in place.
What are your biggest challenges with marketing right now? (select all that apply)
We don’t have time to focus on marketing.
We get leads, but we struggle to turn them into customers.
We struggle to showcase our best work effectively.
Our website doesn’t generate enough leads.
We don’t know what’s working or how to improve.
We’re inconsistent with social media and content.
Other challenges:
What are your biggest goals with marketing? (select all that apply)
Generate more high quality leads
Improve brand awareness & credibility
Showcase past projects more effectively
Get more referrals
Enhance online presence & visibility
Other goals:
How frequently do you update your project portfolio on your website?
Every time a project is completed.
I add a highlight for most completed projects.
I add some projects.
I don't have a project portfolio on my website.
My website's project portfolio:
Contains in-depth (multiple paragraph), highly detailed descriptions of projects.
Contains short (1 paragraph) descriptions of projects.
Doesn't contain project descriptions, only photos.
I don't have a project portfolio on my website.
The images in my online portfolio:
Are all high quality, taken by a professional photographer.
Are good quality, but could be better.
Are not great quality, or are not consistently high quality.
I use 3d renderings instead of project photos.
I don’t take photos of my projects.
If you repurpose portfolio content for other marketing channels, please select them below:
Social media
Email marketing
Printed materials (brochures)
How many inquiries (contact form submissions, calls, or emails) does your website generate per month?
20+
10-19
1-9
None
I use a lead magnet to capture leads who are interested in learning more, but aren't ready to start a project quite yet.
Yes, and it generates leads consistently.
Yes, but it doesn't generate many leads.
I don't use a lead magnet or I'm not sure how to implement one.
I don't know what a lead magnet is.
Do you currently run paid ads to generate leads?
Yes, and they are working well.
Yes, but they haven't been very effective.
I've tried it before, but I don't do it consistently.
I've never tried to run paid ads.
Does your website clearly communicate your unique value proposition and showcase your best work?
Yes, it clearly showcases our unique value.
Somewhat, but I think it could be clearer or better organized.
No, our website doesn’t effectively showcase our value.
I’m not really sure how well our website showcases our work.
How many Google reviews does your business have?
50+
20-49
5-19
Fewer than 5
What is your average Google review rating?
5 stars
4.5 - 4.9 stars
4.0 - 4.4 stars
3.0 - 3.9 stars
Below 3.0 stars
We don't have any Google reviews yet.
If you Google “custom home builder [your city],” where does your business rank?
Page 1
Page 2
Page 3+
We don't show up at all.
Which of the following websites is your business currently listed on? (select all that apply)
Google My Business
Houzz
Yelp
LinkedIn
Nextdoor
Facebook Business Page
Better Business Bureau (BBB)
Angi (formerly Angie’s List)
Do you have a strategy for SEO (Search Engine Optimization) in place?
Yes, we consistently work to optimize SEO on our website.
I've done some SEO work, but I don't know much about it or don't have time to focus on it.
I haven't done any Search Engine Optimization.
I don't know what SEO is.
Do you collect testimonials from clients?
Yes, I have a strategy in place for collecting high quality 5 star testimonials.
Yes, but I would like more testimonials or higher quality testimonials.
I sometimes ask clients for reviews.
I never ask clients for reviews.
How often do you post project updates or engaging content on social media?
Multiple times per week.
Once per week
A few times per month
Rarely or never
Which of the following platforms do you post on consistently? (select all that apply)
Instagram
Houzz
Pinterest
YouTube
Facebook
Linkedin
TikTok
Other Platforms:
How many people do you think follow you across all platforms? (total audience size)
5,000+
2,000 - 5,000
500 - 2,000
200 - 500
Fewer than 200
Do you use professional photography & videography for social media?
Yes, for all social media posts.
Sometimes
Rarely
Never
How often do you send an email newsletter to leads & past clients?
At least once per month.
Every 2-3 months
Rarely
Never
How many email subscribers do you have?
2,000+
500-1,999
100-499
Fewer than 100
I don't have an email list.
Do you send different emails based on lead type? (Ex: past clients vs. new leads)
Yes, I divide my email list into segments.
No, I send the same emails to everyone.
I don't use email marketing.
Do you post blog content in addition to case studies on your website?
Yes, I post on my blog at least once a month.
I have a blog, but I've only posted a few articles.
No, I don't have a blog for my business.
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